Green Solutions, Clean Air

Carbon Analysis Using
Artificial Intelligence

Science based carbon assessment for sustainable decision making

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Carbon Analysis

Understand your climate impact to
make more carbon efficient decisions

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    When analysing a potential sale, we consider the emissions that would arise from the logistical side of moving the material from supplier to processor. We will not only look at the distance to be covered, but also at the mode of transportation; whether it will be sent by lorry, train or ship for example. We will also consider the type of fuel used by transport.

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    Recycled Materials vs Virgin Materials

    To achieve a full understanding of the carbon efficiency of any deal, we also account for the difference in emissions between producing recycled materials compared to new virgin materials. The majority of carbon emissions from recycling come from transport and reprocessing. However, producing virgin materials generates emissions during the process of extracting the crude oil, the refining process, polymerisation, transport and manufacturing.

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    The final aspect for consideration is the emissions produced by the recycling process. To properly assess this, we will look at the oil and energy usage of your reprocessing facility, your energy suppliers and the wider energy usage across your business as a whole. We will factor into our calculations the energy efficiency of any office spaces, storage spaces and any other areas where energy is consumed.

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About Us

Our university partners and advisory firms


We are working closely with our university partners and advisory firms to build ThinkCarbon into the most powerful tool for analysing the carbon footprint of supply chains. We do not want to rush this project to market and deliver something less than its full potential.

Our priority is ensuring it runs correctly to maximise the utility of ThinkCarbon, as well as the overall impact it has. To avoid releasing something suboptimal, we will deploy the full project in Phase 2 of our roadmap to market.

Our Mission

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    Combatting Climate Change

    In recent years our concern for the trajectory our climate is heading in has been growing. The breaking point for us was the publication of the highly alarming IPCC 2021 report that stated beyond any doubt the urgency of the situation surrounding climate change. Confronted by the scientific consensus around the climate emergency we are in, we could not sit by and watch as the world around us changes for the worse.

    The IPCC report made it clear: we need to make drastic changes without delay if we hope to succeed in limiting global temperature increases to 1.5°C. Despite the immediacy of the problem, we could not see any real effort being made to hold the global economy accountable for the emissions it produces. A great deal of irreversible damage has already been done to the environment, but if we act now then we have the power to prevent the worst of it.

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    Net Zero Carbon Business Solutions

    Holding the global economy to account for its carbon emissions cannot be achieved all at once; it is a bottom-up process that begins with individual businesses committing to change. Every day, around 30 million tonnes of goods are shipped across the globe; currently, there are no standards in place requiring businesses to make carbon-efficient decisions.

    Creating these standards and making these businesses take responsibility for their carbon footprint is why ThinkCarbon exists. It is our goal to make it as easy as possible for businesses to make environmentally conscious decisions when deciding how to move their products. Goods will always need to be shipped, but we can do so in a way that does not cause unnecessary harm to the planet.

    This is no longer just a matter of protecting future generations, but one of protecting ourselves as well. Climate change is not something that will happen, it is happening right now; it is already affecting many regions around the world and will continue to worsen over the years and decades to come unless enough of us commit to change now. ThinkCarbon will strive to create a mindset shift in the global economy towards more carbon-efficient decision making on both the micro and macro scale.

Green Solutions

Recycled goods  vs  Virgin materials

large-Recycled goods
large-Virgin materials
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    The Carbon Footprint Of Your Decisions

    Choosing recycled materials over virgin materials is among the most sustainable decisions a business can make. The environmental benefits to this are numerous; recycling prevents waste going to landfill, which by extension also prevents pollution. It also serves as a powerful economic driver towards a more circular economic model on the national, continental and global scales. Most importantly, choosing recycled materials over virgin dramatically reduces the carbon footprint of the manufacturing process.

    During the recycling process, carbon emissions will typically only be produced by transport and the reprocessing facility. When using virgin materials, such as virgin plastics, the level of carbon emissions is far greater. For example, virgin plastics will have generated emissions during the extraction of crude oil, the refining process, the polymerisation process, in transportation and in manufacturing.

    Choosing recycled over virgin materials is a powerful tool for businesses to reduce their carbon footprint. Using ThinkCarbon and the WasteTrade marketplace is the most reliable assurance that recycled materials have been handled in and reprocessed in the most sustainable and carbon-efficient way possible.

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